Facebook Pixel Code is a JavaScript snippet that allows businesses to track visitor interactions on their website, measure ad performance, and optimize campaigns for better targeting. It helps collect data to enhance conversion tracking, remarketing, and audience insights on Facebook Ads.

TikTok Pixel is a JavaScript tracking code that helps businesses measure the effectiveness of their TikTok Ads by tracking user interactions on their website. It enables conversion tracking, audience retargeting, and optimization of ad performance for better engagement and targeting